Senior Associate Director of Marketing, University Planned Giving
Alumni Affairs and Development
Alumni Affairs and Development (AA&D)
Alumni Affairs and Development is a dedicated team supporting Harvard’s advancement activity through front-line fundraising, alumni and volunteer engagement, technology, prospect management and research, business process, events, communications, and many other areas.
Our goal is to create an environment of respect that leverages the many talents, perspectives, and experiences of our employees; to deliver the strongest possible results by incorporating diverse perspectives into our daily work; and to make AA&D a great place to work for everyone. We strive to live our values of respect, inclusion, trust, collaboration, continuous improvement and innovation; and open communication and effective information sharing in our daily interactions and our work.
AA&D is comprised of the University Development Office (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, the Harvard Alumni Association (HAA), and the Office of the Vice President (OVP).
FAS Development is responsible for the fundraising eﬀorts supporting the Faculty of Arts and Sciences, including Harvard College, the Harvard John A. Paulson School of Engineering and Applied Sciences, and the Graduate School of Arts and Sciences. FAS Development staﬀ work with donors, alumni, parents, and friends who provide critical support for the FAS and often for other parts of the University.
The Senior Associate Director of Marketing will oversee all marketing, communications, and event activity for Planned Giving at Harvard’s University Development Office. (Note, this position does not require prior experience in Planned Giving.) In collaboration with the Executive Director and key stakeholders across the University, the Senior Associate Director will develop a comprehensive strategy for marketing, communication, and events pertaining to planned giving university-wide. She or he will work with internal partners and external vendors to execute this comprehensive strategy. This role is critical to the Planned Giving team’s commitment to bolstering Planned Gift revenue for Harvard, both in the near and long term.
- Develop a comprehensive marketing strategy for Planned Giving across the University, which will include print, email, social media, and other channels.
- Collaborate with colleagues across Harvard Schools and other units to assess their planned giving marketing needs and interest in partnering with the University Development Office. Work with these Schools and units to customize each communication to meet the needs of that particular School or unit (e.g., specific School or unit branding).
- Work with Communications colleagues in Alumni Affairs and Development, and external vendors as warranted, to coordinate the execution of all marketing initiatives. The senior Associate Director will receive some support from colleagues on the Planned Giving team for this execution.
- Work with Communications colleagues in Alumni Affairs and Development to measure and analyze effectiveness of each marketing communication.
- Working with Executive Director and others on University Planned Giving team, develop a comprehensive strategy for in-person and virtual engagement opportunities with top philanthropic prospects and existing donors (stewardship). Develop the appropriate means to identify the appropriate topics, speakers, and audience for each event.
- Develop print collateral for prospective donors and for colleagues as needed.
- Manage the web presence of Harvard’s University Planned Giving team, including both external and intranet pages.
- Oversee the Planned Giving team’s intranet.
- Together with Planned Giving colleagues, develop a strategy for promoting the Planned Giving team as a leader in the field and as a desirable place to work.
- With the support of Planned Giving colleagues, develop a foundation of knowledge of planned giving through colleagues, publications, meetings, conferences, etc.
- 8+ years of experience in marketing, communications, or a related field
- Experience with print and email marketing
- Experience with creating and maintaining websites (managing, not coding)
- Experience with social media tools
- Bachelor’s degree
- Interest in learning about planned giving and higher education
Additional Qualifications and Skills
- Highly collegial and collaborative.
- Willing to partner with constituencies across the University
- Active listener
- Demonstrates a service mindset
- This position requires a 6 month orientation and review period.
- Please include a cover letter with your application.
To learn more about how Harvard supports diversity and inclusion throughout the University please visit the Office for Diversity, Inclusion & Belonging at https://dib.harvard.edu/.
Accommodations: Harvard University welcomes individuals with disabilities to apply for positions and participate in its programs and activities. If you would like to request accommodations or have questions about the physical access provided, please let your recruiter know.
COVID 19 Vaccination Information: The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.
Work Format Details
This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.
We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:
- Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
- Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
- Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
- Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
- Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
- Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
- Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
- Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
- Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Alumni Affairs and Development, Communications
Department Office Location
USA - MA - Cambridge
CM0659 Communications Sr Spcialist II
Hybrid (partially on-site, partially remote)
Alumni Affairs and Development
00 - Non Union, Exempt or Temporary
Commitment to Equity, Diversity, Inclusion, and Belonging
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
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